Airbnb Advertising – Best Airbnb Marketing Strategies
- January 14, 2022
Airbnb is getting more popular by the day, and with more individuals venturing into the Airbnb business, it has become…Read More
Airbnbs are private rentals that guests stay in for a couple of days or weeks while on holiday. They have gained popularity over the years, and more people are venturing into the business. As a result, the market is very competitive. If you are looking to list your property, you need to invest in marketing, among other things, for your Airbnb listings to stand out.
As Airbnb is targeting people who are looking more for shorter-term, holiday style accommodation, it uses a specific algorithm to prioritise search results that will appeal to guests. Listed are some factors on how Airbnb listings appear on search results.
If you have activated your listing recently, the chances are its ranking won’t change right away on the search results. It may not even show up on the search result as listings can take up to 24 hours before becoming visible on the search results.
It is worth stating that the Airbnb algorithm ensures that newly activated listings rank well on the search results. So, if your Airbnb’s ranking doesn’t change right away after listing, don’t panic.
Airbnb has been around for some time now. However, the industry has only recently gained popularity, which has seen more people venturing into the business, making it a competitive industry. Here are five steps to increase search views on your Airbnb listing.
1). Right pricing: Airbnb has plenty of hosts, so having competitive prices can help you rank higher. However, this is not to say that you should underprice your property. With the correct prices, you can get more bookings.
2). Having an updated calendar: Always ensure your calendar is updated, so guests do not keep enquiring about the property only to realise it is unavailable. Check your calendar daily to ensure it is up to date.
3). Reviews: Try and get as many reviews as possible from the guests you host. The more positive reviews you have, the higher you will rank on the search results. Additionally, you will get more Airbnb bookings if you have positive reviews.
4). Post professional photos: Ensure you take high-quality photos of your property to make it more appealing to visitors. Additionally, you can add captivating descriptions to your photos.
5). Be engaging: Try and respond to all reviews and respond to all messages on time. You can have automated messages so that guests do not have to wait too long for a response.
Holiday homes come in various styles, from beach houses to villas. Therefore, you can turn just about any of your properties into a holiday home and earn some income. With the proper knowledge and tools, your property can rank highly, and you will get more bookings.
Listing your holiday home on BnB booking can significantly help you. At bnbbooking, we are experts at helping you maximise the income making opportunities for your holiday home.
If you are looking to rent out your property to holidaymakers, please call us at bnbbooking today on 1300 421 029 or leave an enquiry and we will get back to you as soon as possible.