Guide On How To Make Your Short-Term Rental Listing Stand Out

As it stands, the number of travellers choosing to stay in short-term rental properties is growing rapidly. There are many reasons why travellers opt for a short-term rental stay, including property size, amenities, and proximity to attractions and events, among others.

However, to receive any bookings, it is important for you as a host to create a short-term rental listing that stands out from the rest. Continue reading for a detailed guide on how to make your short-term rental listing stand out.

What Is a Short-Term Rental Listing?

A short-term rental listing is a detailed profile of the property you wish to offer to travel guests via booking platforms. The listing contains all essential information about the property, including a description of the accommodation, guest capacity, house rules and policies, as well as high-quality photos showcasing various areas of the property.

Most hosts are required to pay a 3% listing fee on the booking subtotal – this subtotal is calculated as the per night rate, cleaning fees, and any other applicable guest fees.

8 Ways To Make Your Short-Term Rental Listing Stand Out

1). Make Your Listing Description As Accurate As Possible

While it is important for you to try and sell your property by sprucing up the listing, it is recommended that you provide an accurate and informative description. If you use false advertising, your guests may end up being disappointed with what they find, and eventually, ask for refunds. 

You can add information about nearby attractions and amenities that may have a positive impact on your guests’ stay as a way of sprucing up the listing.   

2). Get Some High-Quality Photos

If you really want your listing to stand out from the rest, be sure to invest in high-quality photos for your listing. For starters, look for a great photographer who has prior listing photography experience. Before having the photos taken, make a list of the areas you would like to showcase to ensure that you don’t miss anything.   

3). Update the Listing on a Regular Basis

It goes without saying that you should complete every part of your short-term rental listing. Potential guests are more likely to make a booking when they have all the relevant information upfront, so they don’t need to keep searching for additional details elsewhere.

Furthermore, to avoid any surprises on the side of your guests, be sure to update the listing on a regular basis, to ensure that it reflects the current situation – with regard to property or policy changes. 

4). Add a Great Short-Term Rental Host Profile

If you want to show guests that you are eager to host them, trustworthy, transparent, and reliable, it is essential to create a stand-out short-term rental host profile. A host profile plays an important role in helping guests get to know you better and build confidence in your property.

Guests often like to connect with hosts behind short-term rental listings, so you should aim to make a strong first impression. Include a professional photo and a brief, friendly description of yourself to build trust and improve booking conversion.

5). Identify Your Ideal Guest

One of the best ways to make your short-term rental listing stand out is by having a complete and accurate understanding of your ideal guest. When you know who your ideal guest is, you can better anticipate their needs. With this knowledge, you can align your property with local events and attractions that match their interests and deliver a more tailored guest experience.

6). Provide Prompt Responses To Potential Guests

You can make your guests, and potential guests, feel better about your listing by responding quickly to their messages. Regardless of whether managing the short-term rental is your full-time job or not, try your best to make time to respond to guests as soon as possible. This way, they will also be more willing to leave a positive review of your rental property. 

7). Provide Family-Friendly Options

To open up your listing to all sorts of travellers including families, it is recommended that you provide family-friendly additions to your property. Consider adding things like child-proof fencing, extra bedding and even a baby’s high chair among others as a means of marketing your property to families. You can also put together an updated list of family-friendly events and parks close to the property.  

8). Get Personal

Another way to make your listing stand out from other short-term rental listings is to get personal with your offers to guests. For instance, one of the personal touches you can add to your listing is to provide some form of welcoming gift for guests. This can be anything from gifts to local delicacies and drinks among others – provided that they are welcoming in nature. 

Alternatively, you can consider catering to special occasions and events – like a couples weekend with strawberries and wine included at an extra fee.   

Final Thoughts 

By following the above guide closely, you will have a higher chance of making your short-term rental listing stand out from the competition; and with it, achieve greater success when it comes to earning a return on your short-term rental property. 

List Your Holiday Home On BNB Booking   

If you want to succeed as a short-term rental host, it’s not enough to just let the platform manage listings for you. BNB Booking specialises in helping short-term rental property owners market their properties better; thus earning higher returns. To kickstart your journey to success in the short-term rental property market please get in touch with the experts.

Please call us at BNB Booking today on 1300 421 029 or leave an enquiry and we will get back to you as soon as possible.